At present, China hand tools manufacturers main markets are in overseas markets. Especially in fujian, zhejiang and jiangsu province, shandong province of hand tools manufacturers are improving their production ability of comprehensive deal with the expected increase export sales, through the production intermediate, high-end products expand overseas market coverage and get better profit margins. Manual tool manufacturers to prospect are full of confidence, more than 50% of people overseas market forecast growth rate of more than 10%.

 

But, the hand tools and development is not optimistic. First of all, since 2008 the hand tools the export tax rebate rate from 13% down to 5% now, the yuan rise more quickly, and further down the enterprise's profit margin. Second, manual tools of production mainly by the prices of raw materials such as steel influence. Manual tools for small profit more products, and the market competition is intense, unified price increase is impossible, and the price is undoubtedly the individual customers with both hands.and reaching out, and no one dare to take the risk of losing market. Finally, our tools enterprise exists excessive competition, many of the domestic manufacturers and its brand not outstanding, the core competitive ability is poor. How to change this situation has become China's hand tools industry can keep sustainable development trend, the in the spotlight.

 

According to information, in most consumer first purchase hand tools, to the understanding of the brand is not enough, a lot of people are in the purchase and use of hand tools to understand after brand and quality stand or fall. Can say, set up the manual tool brand influence is China's hand tools enterprise out of the country, the best choice.

 

From the actual circumstance looks, foreign enterprise has become a tool international prestigious multinational company, while China's tools of enterprise in the international market the anonymity. And the international tool enterprise compared with China tools enterprises have obvious difference. Especially in brand building and brand promotion, the international tool has many of the enterprise China enterprise learning aspects.

 

First, establish brand, quality first. Regardless of how wonderful promotion strategy, are based on the quality of products of the foundation. Only enterprise guarantee stability of the product quality, and also is the guarantee of the enterprise credit, to be able to get the trust of customers. Although in the choice of tools, the user will consider the price factors, but according to investigation, quality is the most important factor in the user to consider. If want to place on the international market, China tools of product quality is the key enterprise.

 

Second, brand promotion, adjust measures to local conditions. In different countries, different tools market all have different characteristics. The three different, requires that our company is doing marketing to take all kinds of promotion mode. For example, through the local agent to marketing, because the local agent of the local market situation more familiar, will choose more appropriate ways of promotion. Can also make some international promotion carrier, if advertising, pictures and other forms, dropping to users of the media in the bigger influence, and so the effect of advertising. There are many ways of promotion, need through their efforts to mining enterprise for way.

 

Third, to maintain brand, after-sale service. With foreign manufacturers of the country in which the law as the criterion, service is very standard. The domestic enterprise after-sales service most does not reach the designated position, or basically no after-sales service, as one of our big soft rib. In the face of the fierce market competition, if domestic businesses are not value, will affect their long-term development.

 

In short, the global market opportunities and risks hand tools coexist, China enterprise need more accurate tool clear positioning, to develop overseas market and hope in the future global hand tools to be able to see the market more of the products from China hand tools.

 

 

 

 

Reproduced, please indicate   http://www.hand-tools-manufactory.com/